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NHS Choices syndicated content

This page gives you a complete overview of NHS Choices syndicated content. Please visit it regularly to find out about the latest syndication developments. In addition, have a look at the syndication blogs, where you can find details of all feeds and features, videos, helpful hints and tips, and examples of how different partners are using NHS Choices syndicated content.

Working in partnership via content syndication

Each month, around 10 million people access NHS Choices content via more than 600 partner websites, applications and other internet-connected devices, including more than 200 NHS organisations, local authorities and commercial companies such as Microsoft, Mumsnet and Boots.

Our free syndication programme allows partners to embed NHS Choices content (including multimedia tools and more than 900 videos) within their websites, negating the need for in-house development or external signposting. In the past year, 50 million people have viewed NHS content via partner websites. For example, Microsoft uses our content to power its mobile Health Choices application, and Myria Systems has implemented the information across a range of GP websites.

What is NHS Choices syndication?

Syndication allows you to pull content from the NHS Choices website via a feed. This means that any information you syndicate will remain up-to-date, regardless of any changes we make. This content spans the website, meaning you can pull in single articles on a condition, or whole chunks of information on stopping smoking or weight loss. We have four content formats available for syndication:

Feeds – The content and data is supplied in .xml, which you can integrate with any web solution and add any styling desired. It can also be used to power mobile applications, smart TV channels and others. You will need someone with the requisite technical knowledge to manage the feeds integration. Once you fill in the application form, you will be given an API key which will allow you to access the feeds and the necessary documentation to guide you through the process. For more guidance, visit our syndication blogs.

Videos – The videos are accessed by embedding them directly from the site, or we can build you a multiplayer containing multiple videos. When you fill in the application form, inform us about your needs and we will try to respond to your requirements. Browse our video library or read our syndication video blog for more guidance. Please note we no longer supply videos in hard copy format.

Tools – If you wish to use any of our tools, read the Tool Usage guidance and let your syndication manager know which ones you require.

Widgets – Content via syndication should be simple to integrate, assuming you have access to someone with the requisite technical knowledge as it will involve writing back-end script such as PHP, .NET, etc. If you don't have this knowledge or access to it, you can use our widgets to integrate Services near you (directory of health and social care services), Health A-Z (conditions and treatments explained), Live Well (healthy living advice) and Care and support (social care and dementia). The widgets are easy to configure and use, and work by giving you embedding code to add to your webpages, producing the desired widget. For further information, see our Syndication widget area or contact your syndication manager.

How to register

If you are an organisation looking to use NHS Choices content on your digital platforms, simply fill in the registration form provided under the Register as an organisation heading.

If you are an individual or developer and wish to get access to NHS Choices syndicated content, please fill in the registration form for individuals in the tab above.

If you wish to use videos for educational purposes or want more information about our syndication services for research purposes, you don't need to fill in the form: simply get in touch with us.

Contact the NHS Choices Service Desk ( for any enquiries.

For more updates, follow us on Twitter: @NHSCSyndication

What's available?

You can choose content from different areas of the site depending on your needs. Syndication is currently available for:

Health A-Z

This section provides information and advice on more than 800 conditions and treatments in an easy and comprehensive way. Top doctors and health professionals share their knowledge and advice, while patients give an insight into coping with particular conditions or procedures.

Common health questions

Answers to topical and frequently asked health questions.

Live Well

A lifestyle section that provides guides, tips and high-quality information on how to live a healthier life. Covering around 110 broad topic areas, there's always something new to find, with articles, videos and interactive tools being continually added.

Services near you

A directory for all the health and care services in England – everything from GPs and dentists, to carers' services and gyms.


Patient feedback allows members of the public to post comments about their experience with individual NHS service providers. If you are the service provider, you can post a reply to each comment.

Care and support

Care and support is your essential guide to social care. It also offers advice to the five million people in England who look after someone else, including information about benefits, local care services, and more.

Guides and planners

Access to a range of targeted information, such as pregnancy and baby, vaccinations, contraception and mental wellbeing.

Behind the Headlines

Provides an unbiased and evidence-based daily analysis of the science behind the health stories making the news.


More than 40 interactive tools, including symptom checkers, quizzes, calculators and information features. Embedding tools is simple, although access to your website structure is required.


Access more than 900 videos, which can be embedded into your site as easily as adding a YouTube video, either directly from NHS Choices or via a configured multiplayer.

Government and local authorities

Evidence shows that many people turn to their council for information on general health and local health services. Reforms to the NHS mean that councils are expected to take up more responsibility around health and social care in the community, which means more people will turn to their local councils for information and advice.

With Services near you, NHS Choices offers councils an opportunity to incorporate a comprehensive directory of NHS and other health and social care services to their website. All directories and information are regularly updated by NHS Choices, and all updates are automatically fed into your platform.

Live Well brings in a wealth of public health-based topics, such as stopping smoking, advice on fitness, and seasonal content such as winter health, into your website or mobile application.

Common health questions helps provide a database of the most commonly asked health questions, and can give instant answers on topics such as dental costs, how to register with a GP, and travel vaccinations.

More than 130 councils have so far signed up to use NHS Choices content on their websites, with more joining every month.

NHS organisations

Syndication allows you to take content from NHS Choices and embed it into your own site, providing you with up-to-date, trusted health information free of charge. Many organisations use NHS Choices to provide their end users with valuable information, meaning they don't have to procure or replicate readily available content. With the changes to the structure of the NHS, syndication is an ideal way to utilise health information with minimum effort and cost.


We work with a number of charities, from large national organisations, to smaller local ones. Whatever the size of your organisation, we have content and data to assist, from videos on caring for someone, to data directories listing organisational information. For an example of how some of our partners use our content, see Mind's pages on stress and The Children's Trust brain injury hub.

Page last reviewed: 13/01/2016

Next review due: 13/01/2018